THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
The Hotel Industry comprises of three industries which are:
· Companies involved in constructing, developing and owing hotel buildings.
· Companies involved in managing hotels.
· Franchising companies which develop Hotel chains without being involved in either owing hotel building or managing hotels
From the customer’s prospective, A Hotel is said to be an institution of Commercial
Hospitality, which offers its facilities and services for sale either individually or in various combinations.
The services and facilities offered for sale by the hotel includes; the Hotel location, facilities for use by the customers, Services provided through the available facilities, the Hotel image and prices of products and services offered for sale.
The main aim of marketing in the Hotel Industry is to increase sales revenue, achieved by identifying and satisfying customer’s needs and wants which may range from personal, social and societal wants.
For effective marketing in the Hotel industry, certain marketing strategies need to be
developed, considering relevant and comprehensive information from within and outside the business, which should be checked regularly and updated when necessary.
Marketing objectives must also be set and they must be precise and quantified to show the life span for which they are to be achieved. They should be attainable, realistic and should moderate the business, serving as its basis for planning and decision making.
These objectives should depend on the needs and wants of its prospective and potential customers. Marketing strategies to be followed are:
· Confirming Corporate Objectives
· Writing Marketing Objectives
· Selecting Strategic Business Units
· Constructing a Strategic Marketing Mix.
· Implementing, Controlling and Organising Marketing Strategy.
1.2 OBJECTIVES OF THE STUDY
This project work is written to;
- To examine if the promotional strategies used by the hotel lead to increase in customer awareness.
- To determine if the quality of services rendered by the hotel will lead to a bright future for the company.
- Ensure effective marketing strategy is developed and followed in hotels.
Related Project Materials
INFLUENCE OF SUPERVISION ON TEACHERS EFFECTIVENESS AMONG PRIVATE SCHOOLS
ABSTRACT
The focus of this research was to look at the relationship between supervision and teachers effectiveness in so...
ASSESSING THE HOME ECONOMIC EDUCATION AWARENESS LEVEL AMONG JUNIOR SECONDARY SCHOOL STUDENTS
ABSTRACT
This study was carried out on assessing the home economics education awareness level among jun...
AN APPRAISAL OF THE LEGAL AND INSTITUTIONAL FRAMEWORK FOR THE PROHIBITION OF TRAFFIC IN PERSONS IN NIGERIA
ABSTRACT
The battle against human trafficking in Nigeria is enormous and a number of measures have been employed in ensuring that the pro...
AWARENESS OF THE USE OF ENVIRONMENTAL MANAGEMENT IN THE CONTROL AND PREVENTION OF MALARIA
Background To the study
The vast majority of malaria deaths occur in Africa, south of the Sahara, where...
A STUDY OF BACTERIAL AGENTS ASSOCIATED WITH DIARRHOEAL CASES IN THE FEDERAL CAPITAL TERRITORY, ABUJA.
ABSTRACT
One hundred and six faecal samples were analyzed to detect the sporadic involvement of E. coli O157:H7, other Enterohaemorrhagic...
LABOUR UNREST AND UNDERDEVELOPMENT IN NIGERIA: AN APPRAISAL OF 2000-2013
Abstract
One of the major impediments to development in Nigeria is labour unrest. This is given the fact that no Nation can develop witho...
OBESITY AND IT IMPLICATIONS AMONG RURAL ADULT
In affluent societies, obesity is the most common nutritional disorder. Obesity is a condition characterized by an abnormally excessive level of bo...
AN EVALUATION OF PARENTAL JOB LOSS AND ITS INFLUENCE ON THE EDUCATIONAL ACHIEVEMENT OF THEIR WARDS
Background of the study
There is solid evidence that job loss is often followed by significant and long...
THE EFFICACY OF INFORMATION TECHNOLOGY AND COMMUNICATION [ICT] ON ORGANISATIONAL PERFORMANCE
ABSTRACT
Today, Information Communication (ITC) has become a key element in economic development and a backbone of knowl...
PHARMACOLOGICAL RATIONALE FOR THE USE OF SOME MEDICINAL PLANTS AS ANTIEPILEPTIC AGENTS IN NIGERIA
ABSTRACT
The effects of the hydro-alcoholic root bark extracts of C. edulis and B. aegyptiaca were studied on pentylenetetrazole (PTZ) an...
